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Although female participation in the labour market has increased significantly over the last 50 years, transport remains a male dominated sector and maritime transport in particular appears to lag behind other modes. It is important to recognise that maritime careers struggle to recruit more generally. This chapter considers the gender gap in the maritime industry and asks what would make the maritime industry more attractive to women. It explores the literature through the lenses of career-decision, career decidedness and career self-efficacy in order to present a conceptual model to explain the persistent gap and consider what could be done to address it. Career choices, development and performance are affected by contextual variables, both personal and environmental, which can promote or hinder career development outcomes. In maritime transport, career perception, workplace culture, social capital and development opportunities still play a major part in the decision-making process and deter women from engaging with the maritime profession. This chapter proposes four interventions to effect much-needed change.

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