INTERNATIONALIZATION AND ENVIRONMENTAL REPORTING: THE GREEN FACE OF THE WORLD’S LEADING MULTINATIONALS

This chapter examines the green face of the world’s one hundred largest firms from developed economies by linking degrees of internationalization to (pro)activity on environmental reporting. A bargaining approach, emphasizing intrinsic and extrinsic motivations, is applied to understand why the most international firms show the greenest face. Bargaining relations within the home country appear to be most important. Country characteristics explored include size, openness and the nature of business-society relationships.