The Ambidextrous Subsidiary: Strategies for Alignment, Adaption and Managing Allegiances

Increased global competition originating from both within the multinational corporation (MNC) and from global adversaries dictates that subsidiaries must be responsive to change, adaptable, and capable of sensing and seizing new opportunities for capability development and growth. For many subsidiaries adhering to, or being seen to adhere to, the wider organizational goals dictated by their parent represents an additional complexity. While it may be necessary to divert slack resources towards capability development, subsidiaries which do so, on their own initiative, may well run the risk of being categorized as an unruly node in the MNC’s network. Further, by failing to show compliance with organizational strategy future subsidiary-driven efforts may be curbed or prohibited.

The need to demonstrate value to the MNC through developing new and novel capabilities while complying with parent-driven strategy thus represents a key subsidiary dilemma, yet remains an underexplored phenomenon in international business research. Framing this dilemma via an ambidexterity lens, our chapter explores how five subsidiary units balance and negotiate allegiances within a modern MNC context. We find that in the subsidiary context aligning and adapting may not be competing or exclusive strategies, but in effect two sides of the same coin. The structural context can shape relative levels of alignment via controlling mechanisms and monitoring of operations while the subsidiary’s behavioral context, idiosyncratic to the subsidiary, can dictate its capacity to generate initiatives and to create new and novel capabilities for diffusion across the MNC network.