Introduction

This book aims to assist readers in navigating the conceptual maze surrounding discussions of business and sustainability by offering critical reflection on the state of business action for environmental sustainability and providing evidence about what is actually taking place in real localities and businesses. The chapters in this volume are relevant in sustainability research, focusing on issues that are critical, topical and needed at this stage of the discussion. This volume makes three main contributions. First, it offers a critical review of business engagement with sustainability from four perspectives: sustainability as a political project; sustainability as a response to environmental crisis, sustainability as business opportunity and sustainability as stakeholder management. The chapters for example, link business case for sustainability to the larger debate about ‘ecological modernisation’: this perspective believes that the way out of the ecological crisis is to go further into the process of industrialisation. A complication to this claim is that business must be given the right market signals to identify and profit from their environment impacts, in other words that ‘ecology must be economised’. As the chapters will show, the notion of a business case is misleading if it is intended to imply some freely arrived at evaluation without reference to the context in which decisions are made.