Using the Bennett (1991) and Berle (1991) publications as a historical picture of what were considered to be “best-practice” examples of ecopreneurial businesses in the 1990s allows a longitudinal assessment of the success and failure of such businesses almost two decades on. Tracking their evolution facilitates the consideration of emerging patterns in their development, such as what happened within certain industries, whether common patterns emerge in the role of the founder ecopreneurs and how successful different firms actually were.

You do not currently have access to this chapter.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.