New Directions in Identity Control Theory

Identity control theory has long posited that there are positive emotional consequences to identity verification and negative emotional consequences to the lack of identity verification. While some of the positive consequences of identity verification have been discussed, little work has been done to elaborate the variety of negative emotions that result for a discrepancy between meanings held in the identity standard and meanings perceived in the situation. This paper elaborates the nature of this discrepancy and hypothesizes the variety of negative emotions that arise depending upon the source of the discrepancy, the source of the identity standard, and the relative power and status of the actor and others in the situation. In this way, the emotional consequences of identity non-verification are shown to depend upon the context of the social structure in which the non-verification occurs.