THE RELEVANCE OF THEORIES OF CHANGE FOR CORPORATE ENTREPRENEURSHIP SCHOLARS

Corporate entrepreneurship is a process of organizational change within established firms, which involves creation, transformation and/or the development of an entrepreneurial philosophy (Covin & Miles, 1999; Guth & Ginsberg, 1990; Schendel, 1990; Sharma & Chrisman, 1999; Zahra, 1993). Researchers and executives alike emphasize the importance of change in corporate entrepreneurship. According to Stevenson and Jarillo-Mossi (1986, p. 14), “If a company wishes to continue to be entrepreneurial, it must convince everyone that change is the company’s overriding goal,” or, as stated by Michael Dell, “The only constant in our business is that everything is changing” (Brown & Eisenhardt, 1998, p. 1).