Ethics in the Global South

The influence of the global South is increasing in the conduct and governance of multi-nationals, in the growing interest in the ‘bottom of the pyramid’, in the debates over the environment, trade and international law. There are questions aplenty. Does the First World understand? Some answer with a resounding, No. ‘Missing from much current mainstream policy, media and academic debate is acknowledgement of the diversity of the global middle classes and an understanding of how ethical interpretations and behaviour differ in various consumer markets around the world’ (McEwan, Hughes, & Bek, 2015). The ‘complexities and tensions faced during fieldwork’ are sufficient to have given rise to a handbook (Lunn, 2014).