Chapter 33: Voluntary Travel Behavior Change

There has been much interest of late in a new strategy that is termed generally voluntary travel behavior change (VTBC). It has been given a number of different names. In Perth, Western Australia, when first introduced there, it was called TravelSmart. This term has become widely applied as the name by which voluntary travel behavior change programs are known. Components of TravelSmart may include the procedures known as Indimark, Travel Blending, Living Neighborhoods, and Living Change, among others. All of these procedures have in common a fundamental approach to the problem of today's over-reliance on the car as a means of urban travel. However, in implementation, they are, in certain areas, significantly different from one another.