The Relationship among Trustworthiness, Time Lapse, and Online Reservation in the Hospitality and Tourism Industry

Internet technology has changed the way information is distributed and the way people do business in the industry. Its impacts have been well studied, but the time element seems to be ignored for the investigation of risks taken and trustworthiness held by online shoppers. The time element should be included because pre-travel plans are usually made and a time lapse does exist between “the time a reservation is made” and “the time the reservation is confirmed.” This study proposes an online purchasing model to investigate the relationships among trustworthiness, time lapse, and online reservation activities. A significant correlation was found between trustworthiness and online reservations but despite such significance, time lapse neither sways the trustworthiness nor leads to low reservation retention.