Research in Consumer Behavior
Consumer Culture Theory
Emerald Group Publishing Limited
Volume
11
ISBN electronic:
978-1-84855-984-4
ISBN print:
978-0-76231-446-1
Series ISSN:
0885-2111
Publication date:
2007
Book Chapter
Membrane of the Self: Marketing, Boundaries, and the Consumer-Incorporated Self
Eugene Halton
Joseph D. Rumbo
© Emerald Group Publishing Limited
2007
-
Published:2007
Citation
Eugene Halton, Joseph D. Rumbo, 2007. "Membrane of the Self: Marketing, Boundaries, and the Consumer-Incorporated Self", Consumer Culture Theory, Russell W. Belk, John F. Sherry
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© Emerald Group Publishing Limited
2007
Advertising treats all products with the reverence and the seriousness due to sacraments.Thomas Merton
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