Half Title Page
The Machine Age of Customer Insight
Title Page
The Machine Age of Customer Insight
Edited by
Dr. Martin Einhorn
Director of Customer Evaluation and Analytics, Porsche AG, Germany
Prof. Dr. Michael Löffler
Vice President for Sales Planning and Strategy, Porsche AG, Germany
Prof. Dr. Emanuel de Bellis
Assistant Professor, University of Lausanne, Switzerland
Prof. Dr. Andreas Herrmann
Full Professor and Director, University of St. Gallen, Switzerland
Pia Burghartz
PhD Candidate and Research Associate, University of St. Gallen, Switzerland
United Kingdom – North America Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
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First edition 2021
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-83909-697-6 (Print)
ISBN: 978-1-83909-694-5 (Online)
ISBN: 978-1-83909-696-9 (Epub)
