The Machine Age of Customer Insight
Edited by
Martin Einhorn;
Martin Einhorn
Director of Customer Evaluation and Analytics, Porsche AG, Germany
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Michael Löffler, Prof. Dr.;
Michael Löffler, Prof. Dr.
Vice President for Sales Planning and Strategy, Porsche AG, Germany
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Emanuel de Bellis, Prof. Dr.;
Emanuel de Bellis, Prof. Dr.
Assistant Professor, University of Lausanne, Switzerland
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Andreas Herrmann, Prof. Dr.;
Andreas Herrmann, Prof. Dr.
Full Professor and Director, University of St. Gallen, Switzerland
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Pia Burghartz
Pia Burghartz
PhD Candidate and Research Associate, University of St. Gallen, Switzerland
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Emerald Publishing Limited
ISBN electronic:
978-1-83909-694-5
ISBN print:
978-1-83909-697-6
Publication date:
2021
Citation
2021. "Acknowledgments", The Machine Age of Customer Insight, Martin Einhorn, Michael Löffler, Prof. Dr., Emanuel de Bellis, Prof. Dr., Andreas Herrmann, Prof. Dr., Pia Burghartz
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The author is grateful for the discussions and comments provided on prior versions of this chapter by Sharmistha Sikdar, Mark Heitmann, Alexander Hess, Christian Siebert, Jasper Schwenzow, Amos Schikowsky, and Roland Grenke. This work was funded by the German Research Foundation (DFG) research unit 1452, “How Social Media is Changing Marketing,” HE 6703/1-2.
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