The purpose of this study was to measure the economic benefits generated from equine camping and to increase awareness of tourism development in southern Illinois. A total of 370 survey questionnaires were collected at equine camping sites. Descriptive analysis revealed that most respondents had at least a high school education with an average annual household income of $64,000. The largest group of respondents by occupation was professionals. About 40% of respondents traveled to southern Illinois with five individuals in a group. The local expenditure model illustrated that non-local equine campers brought about 16 million dollars to southern Illinois in 2004. The economic benefits as measured suggested the potential of further developing equine camping as a major tourism activity in this area.

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