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This paper is based on a presentation at a conference in 2019, which called on participants to explore the merits of more practice-theoretical conceptualizations of institutions and institutional logics. The main body of the paper is a lightly edited version of the presentation, which explores three interwoven topics: First, why an avowedly practice-theoretic institutionalism might be analytically fertile; second, what horizons might be generated for institutional logicians by an intensified embrace of practice theory; and third, what these analytic potentialities might entail for the “peopling” of institutional theory. The tone and purpose of the paper are exploratory; though provisional conclusions are elaborated in an analytic epilogue. Purposefully provocative claims include that institutional logics may possess some form of intentionality, or a distinctive orientation toward the world, and that such orientations may differentially encourage jurisdictional expansion.

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