New Horizons in Managerial and Organizational Cognition
Methodological Challenges and Advances in Managerial and Organizational Cognition
Edited by
Robert J. Galavan;
Robert J. Galavan
Maynooth University, Ireland
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Kristian J. Sund;
Kristian J. Sund
Roskilde University, Denmark
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Gerard P. Hodgkinson
Gerard P. Hodgkinson
The University of Manchester, UK
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Emerald Publishing Limited
ISBN electronic:
978-1-78743-676-3
ISBN print:
978-1-78743-677-0
Series ISSN:
2397-5210
Publication date:
2017
Book Chapter
Chapter 11: How Do Managers Really Think? Using Think Aloud and fMRI to Take a Closer Look at Managerial Cognition
By
Daniella Laureiro-Martinez
Daniella Laureiro-Martinez
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Daniella Laureiro-Martinez
Copyright © 2018 Emerald Publishing Limited
2018
Emerald Publishing Limited
-
Published:2017
Citation
Daniella Laureiro-Martinez, 2017. "How Do Managers Really Think? Using Think Aloud and fMRI to Take a Closer Look at Managerial Cognition", Methodological Challenges and Advances in Managerial and Organizational Cognition, Robert J. Galavan, Kristian J. Sund, Gerard P. Hodgkinson
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Copyright © 2018 Emerald Publishing Limited
2018
Emerald Publishing Limited
Abstract
If we want to improve managerial cognition, we need to capture the full spectrum of cognitive functions and the complex processes through which they unfold. I propose two very different methods (one older and low-tech, one newer and high-tech) that allow us to observe cognitive functions and processes directly in real time.
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