Chapter 16: The Role of Online Social Media on the Experience and Communication of Gay Events in a Tourist Destination: A Case Study of a Small-Scale Film Festival in Nice
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Published:2016
S. Christofle, C. Papetti, M. Ferry, 2016. "The Role of Online Social Media on the Experience and Communication of Gay Events in a Tourist Destination: A Case Study of a Small-Scale Film Festival in Nice", The Handbook of Managing and Marketing Tourism Experiences, Marios Sotiriadis, Dogan Gursoy
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Abstract
To know the role of online social media (OSM) on the experience and communication of a gay film festival (ZeFestival) in a tourist destination: Nice, France
Literature review accompanied with a qualitative study and netnographic analysis.
Informs on the use of OSMs by both organizers and festival goers, with a much poorer involvement of stakeholders than was envisaged. Proposes avenues for finding the causes of this lack of communication and sharing of the online experience.
An exploratory study of a single gay film festival. The research work should be extended to other gay cultural events in Nice and France as a whole.
Recommendations for online experience sharing and communication before, during, and after the event.
This theme has been hardly broached on an international scale and never in a French context.
