Book cover for Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
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Advances in Business Marketing and Purchasing
Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Author and Other Information
Emerald Group Publishing Limited
Volume
22A
DOI:
https://doi.org/10.1108/S1069-0964201522A
ISBN electronic:
978-1-78441-763-5
ISBN print:
978-1-78441-764-2
Series ISSN:
1069-0964
Publication date:
2015
Book Chapter

List of Contributors

Author and Other Information
Copyright © 2015 Emerald Group Publishing Limited
2015
Emerald Group Publishing Limited
Doi:
https://doi.org/10.1108/S1069-096420150000022003
  • Published:
    2015
Subject Marketing strategy/methods
Copyright © 2015 Emerald Group Publishing Limited
2015
Emerald Group Publishing Limited
Azizah AhmadSchool of Computing, College of Arts and Sciences, Universiti Utara Malaysia, UUM Sintok, Kedah Darulaman, Malaysia
Md NuruzzamanDepartment of Marketing, University of Rajshahi, Rajshahi, Bangladesh
Mohammed QuaddusSchool of Marketing, Curtin Business School, Curtin University, Perth, Australia
Arch G. WoodsideDepartment of Marketing, Carroll School of Business, Boston College, Boston, MA, USA
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