Half Title Page
Artisan Entrepreneurship
Title Page
Artisan Entrepreneurship
EDITED BY
VANESSA RATTEN
La Trobe University, Australia
PAUL JONES
Swansea University, United Kingdom
VITOR BRAGA
Porto Politecnico, Portugal
and
EDUARDO PARRA-LÓPEZ
Universidad de La Laguna, Spain
United Kingdom – North America – Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2022
Editorial matter and selection © 2022 Emerald Publishing Limited.
Individual chapters © 2022 Emerald Publishing Limited.
Published under exclusive licence
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-80262-078-8 (Print)
ISBN: 978-1-80262-077-1 (Online)
ISBN: 978-1-80262-079-5 (Epub)
Contents
| List of Figures | vii |
| List of Tables | ix |
| List of Contributors | xi |
| Acknowledgments | xii |
| Chapter 1: Artisan Entrepreneurship: An Overview | |
| Vanessa Ratten | 1 |
| Chapter 2: Handicraft Entrepreneurship | |
| Vanessa Ratten | 13 |
| Chapter 3: Kazuri Beads – A Case Study on Motivating Talent and Knowledge Transfer in an Artisan Business | |
| Natasha Katuta Mwila | 25 |
| Chapter 4: Small Business Owners and Social Media Behavior: How Entrepreneurs Use and are Used by New Digital Platforms | |
| Alina Sawy and Dieter Bögenhold | 33 |
| Chapter 5: Wine Artisan Entrepreneurship | |
| Vanessa Ratten | 47 |
| Chapter 6: Crises, Innovation and the Co-opetition: Entrepreneurial Responses to the Covid-19 Crisis | |
| Sandeep Bhasin and Bhawna Kumar | 57 |
| Chapter 7: Portuguese Handicrafts and Artisan Entrepreneurship | |
| Vanessa Ratten, Vitor Braga and Jose Antonio Oliveira | 73 |
| Chapter 8: Survivability of MSMEs in Maluku: An Analysis on Challenges, Opportunities and Strategic Development | |
| Arthur Sitaniapessy, Petrus Usmanij and Vanessa Ratten | 87 |
| Chapter 9: Managing Value Co-creation in Partnerships for Sustainability: Toward a Process Model for Stakeholder Integration | |
| Guido Grunwald, Jürgen Schwill and Anne-Marie Sassenberg | 99 |
| Chapter 10: Funding and Performance Pattern Matrix in the Startup Phase: A Study of Startup MSMEs in Indonesia | |
| Maria Rio Rita, Ari Budi Kristanto, Yeterina Widi Nugrahanti and Petrus Usmanij | 127 |
| Chapter 11: Artisan Gastronomy in Tourist Destinations: A Business Opportunity | |
| Eduardo Parra-López, Almudena Barrientos-Báez and José Alberto Martínez-González | 161 |
| Chapter 12: Artisan Entrepreneurship: Future Trends | |
| Vanessa Ratten and Petrus Usmanij | 171 |
| Index | 183 |
List of Figures
Chapter 4
| Fig. 4.1 | Shares of Solo Self-employment of the Total Self-employment at the Example of the EU and Selected European Countries – in Percentages | 37 |
| Fig. 4.2 | Frequency of Professional and Private Social Media Use – in Percentages | 39 |
| Fig. 4.3 | Types of Platforms According to Professional and Private Use – in Frequencies/Multiple Responses Possible | 40 |
Chapter 6
| Fig. 6.1 | Cooperating with the Competition during Crisis: Process Innovation | 65 |
| Fig. 6.2 | Co-opetition Stages | 68 |
Chapter 9
| Fig. 9.1 | Goal Categories in Partnerships for Sustainability | 110 |
| Fig. 9.2 | A Process Model of Stakeholder Integration | 118 |
List of Tables
Chapter 1
| Table 1.1 | Managerial Implications of Artisan Entrepreneurship | 10 |
Chapter 4
| Table 4.1 | Strong Agreement to Reasons for Social Media Use – in Frequencies | 41 |
Chapter 6
| Table 6.1 | The Chronology of Covid-19 Vaccine Development | 61 |
| Table 6.2 | The Phases of Vaccine Development | 62 |
| Table 6.3 | Time Taken to Develop Vaccines for Killer Diseases over Centuries | 62 |
Chapter 9
| Table 9.1 | Catalog of Questions for the Pre-selection of Stakeholders for Integration | 112 |
Chapter 10
| Table 10.1 | Funding Pattern of MSMEs/Startup Companies | 132 |
| Table 10.2 | Classification of the Bootstrapping Funding Method | 138 |
| Table 10.3 | Evaluation of Startup Business Performance Based on Financial Indicators | 140 |
| Table 10.4 | Evaluation of Startup Business Performance Based on Non-financial Indicators | 143 |
| Table 10.5 | Startup Business Funding Pattern Matrix Based on Entrepreneur Characteristics | 146 |
| Table 10.6 | Startup Business Funding Pattern Matrix Based on Business Characteristics | 147 |
| Table 10.7 | Startup Business Funding Pattern Matrix Based on Environmental Factors | 149 |
| Table 10.8 | Complexity, Compatibility, and Performance Measurement Approach Matrix | 151 |
Chapter 12
| Table 12.1 | Content, Context and Method for Future Research Questions | 173 |
| Table 12.2 | Comparison between Positivist, Interpretative and Social Constructionist Views of Artisan Entrepreneurship | 174 |
| Table 12.3 | A Roadmap for Future Research on Artisan Entrepreneurship | 175 |
List of Contributors
| Almudena Barrientos-Báez | European University of Madrid, Spain |
| Sandeep Bhasin | Amity University, India |
| Dieter Bögenhold | Klagenfurt University, Austria |
| Vitor Braga | Porto Polytechnic, Portugal |
| Guido Grunwald | Osnabrueck University of Applied Sciences, Germany |
| Paul Jones | Swansea University, United Kingdom |
| Ari Budi Kristanto | Satya Wacana Christian University. Indonesia |
| Bhawna Kumar | Amity University, India |
| José Alberto Martínez-González | University of La Laguna, Spain |
| Natasha Katuta Mwila | De Montfort University, United Kingdom |
| Marthin Nanere | La Trobe University, Australia |
| Yeterina Widi Nugrahanti | Satya Wacana Christian University, Indonesia |
| Jose Antonio Oliveira | Porto Polytechnic, Portugal |
| Eduardo Parra-López | University of La Laguna, Spain |
| Vanessa Ratten | La Trobe University, Australia |
| Maria Rio Rita | Satya Wacana Christian University. Indonesia |
| Anne-Marie Sassenberg | University of Southern Queensland, Australia |
| Alina Sawy | Klagenfurt University, Austria |
| Jürgen Schwill | Brandenburg Technical University of Applied Sciences, Germany |
| Arthur Sitaniapessy | Politeknik Negeri Ambon, Indonesia |
| Petrus Usmanij | La Trobe University, Australia |
Acknowledgments
Editing this book has been a good experience due to the help of Niall Kennedy. We thank him very much for his support in editing this book about artisan entrepreneurship. As this book has been edited during the current COVID-19 context, it is helpful to think about how artisan entrepreneurs around the world are responding to the change. There has also been more people due to lockdowns and working from home being able to partake in artisan pursuits. This is an interesting change in the global economy and is highlighting the cultural and societal significance that artisans play in the global economy. Each of the editors would also like to thank the following people:
I would like to dedicate this book to my mum Kaye Ratten. I have fond memories of her knitting me a blue cardigan when I was in my teenage years that I wore for a long time. Whilst I cannot knit she did try to teach me this handicraft. My mum also really liked pottery and I remember her making pottery in the backyard shed. Thus, it is crucial that handicrafts like knitting, pottery and other artisan pursuits continue in order to preserve the cultural heritage and family traditions. I also thank my dad David Ratten who has long been interested in artisan pursuits particularly that concerning photography, cooking and painting. Lastly, I thank my brothers Stuart and Hamish, sister in law Tomomi and niece Sakura. Thank you for your support.
Vanessa Ratten
I would like to thank all the contributors to the book including authors, reviewers and the publishing team for their efforts in taking this book to completion.
Paul Jones
I thank the School of Technology and Management – Porto Polytechnic for the institutional support, in particular to my colleagues in the Business Sciences department for their enthusiasm and constant willingness to help. I also thank to my family and close friends, for their honest support throughout life.
This work has been supported by national funds through FCT – Fundação para a Ciência e Tecnologia through project UIDB/04728/2020.
Vítor Braga
I would like to thank all the contributors to the book including authors, reviewers and the publishing team for their efforts in taking this book to completion.
Eduardo Parra-López
