Chapter 12: Artisan Entrepreneurship: Future Trends

Artisan entrepreneurship is a new and emerging area of entrepreneurship study. This means literature on the topic is still relatively sparse, so more attention is required on addressing issues of content, context and method. This chapter focuses on future research trajectories on artisan entrepreneurship that will help to refine the field. This includes analyzing the way artisan entrepreneurship can be researched from an organization, team and individual level. Specific ideas related to new research tracks are stated that help to direct researchers to new and novel topics.