Book cover for Continuing to Broaden the Marketing Concept: Making the World A Better Place
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Review of Marketing Research
Continuing to Broaden the Marketing Concept: Making the World A Better Place
Edited by
Dawn Iacobucci
Dawn Iacobucci
Owen Graduate School of Management, Vanderbilt University, USA
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Author and Other Information
Emerald Publishing Limited
Volume
17
DOI:
https://doi.org/10.1108/S1548-6435202017
ISBN electronic:
978-1-78754-824-4
ISBN print:
978-1-78754-825-1
Series ISSN:
1548-6435
Publication date:
2020
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