Multimodality, Meaning, and Institutions

Research in the Sociology of Organizations

Series Editor: Michael Lounsbury

Volume 36:The Garbage Can Model of Organizational Choice - Looking Forward at Forty
Volume 37:Managing ‘Human Resources’ by Exploiting and Exploring People’s Potentials
Volume 38:Configurational Theory and Methods in Organizational Research
Volume 39a:Institutional Logics in Action, Part A
Volume 39b:Institutional Logics in Action, Part B
Volume 40:Contemporary Perspectives on Organizational Social Networks
Volume 41:Religion and Organization Theory
Volume 42:Organizational Transformation and Scientific Change: The Impact of Institutional Restructuring on Universities and Intellectual Innovation
Volume 43:Elites on Trial
Volume 44:Institutions and Ideals: Philip Selznick’s Legacy for Organizational Studies
Volume 45:Towards a Comparative Institutionalism: Forms, Dynamics and Logics Across the Organizational Fields of Health and Higher Education
Volume 46:The University Under Pressure
Volume 47:The Structuring of Work in Organizations
Volume 48A:How Institutions Matter!
Volume 48B:How Institutions Matter!
Volume 49:Multinational Corporations and Organization Theory: Post Millennium Perspectives
Volume 50:Emergence
Volume 51:Categories, Categorization and Categorizing: Category Studies in Sociology, Organizations and Strategy at the Crossroads
Volume 52:Justification, Evaluation and Critique in the Study of Organizations: Contributions from French Pragmatist Sociology
Volume 53:Structure, Content and Meaning of Organizational Networks: Extending Network Thinking

Research in the Sociology of Organizations

Volume 54A

Multimodality, Meaning, and Institutions

Edited By

Markus A. Höllerer

WU Vienna, Austria & UNSW Sydney, Australia

Thibault Daudigeos

Grenoble Ecole de Management, France

Dennis Jancsary

WU Vienna, Austria

United Kingdom – North America – Japan India – Malaysia – China

Emerald Publishing Limited

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First edition 2018

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ISBN: 978-1-78743-330-4 (Print)

ISBN: 978-1-78743-329-8 (Online)

ISBN: 978-1-78743-450-9 (Epub)

ISN: 0733-558X (Series)

Notes on the Editorsvii
List of contributorsix
Multimodality, Meaning, and Institutions: Editorial 
Markus A. Höllerer, Thibault Daudigeos and Dennis Jancsary1
Section 1 Pushing Forward the Multimodal Agenda in Organization Studies
Multimodal Imaginaries and The “Big Worm”: Materialities, Artefacts and Analogies in São Paulo’s Urban Renovation 
Felippe de Medeiros Oliveira, Gazi Islam and Maria Laura Toraldo27
A Call for “Strong” Multimodal Research in Institutional Theory 
Tammar B. Zilber63
Section 2 Methodological Advances in Multimodal Research
Institutions as Multimodal Accomplishments: Towards The Analysis of Visual Registers 
Dennis Jancsary, Renate E. Meyer, Markus A. Höllerer and Eva Boxenbaum87
Protest in Style: Exploring Multimodal Concision in Rhetorical Artifacts 
Wenyao (Will) Zhao119
Section 3 Multimodality and The Institutionalization of Innovations
Towards A Multimodal Model of Theorization Processes 
Melodie Cartel, Sylvain Colombero and Eva Boxenbaum153
A Multimodal Investigation of the Institutionalization of Aesthetic Design as A Dimension of Competition in The Pc Industry 
Micki Eisenman183
Let The Games Begin: Institutional Complexity and The Design of New Products 
Raissa Pershina and Birthe Soppe219
Index255

Markus A. Höllerer is a Professor of Public Management and Governance at WU Vienna University of Economics and Business, Austria, and holds a position as Senior Scholar in Organization Theory at UNSW Sydney Business School. His scholarly work is focused on the study of institutions, meaning, and novel forms of organization and governance. Research interests include, among others, issues of collaborative governance at the interface of private sector, public administration, and civil society, the global dissemination and local adaptation of bundles of management ideas, and various forms of institutional pluralism and complexity. Recent studies engage with institutional arrangements as multimodal accomplishments and related methodology.

Thibault Daudigeos is a Professor of Organization Studies at Grenoble Ecole de Management and the head of the Alternative Forms of Markets and Organizations (AFMO) research team. His research focuses on the role of business in society and on the related institutional dynamics in and around organizations. He is especially interested in institutional and organizational arrangements that foster social innovations. He has recently launched a new research program on the sharing economy.

Dennis Jancsary is an Assistant Professor at the Institute for Organization Studies at WU Vienna University of Economics and Business. His research mainly draws on institutional approaches in organization theory. Current studies focus on the communicative dimension of institutions and organizations, specifically the role of verbal, visual, and multimodal forms of rhetoric, narrative, and symbolism. Empirically, he explores such conceptual issues in the context of the institutionalization of management knowledge. He is interested in novel methodology that captures meaning structures from a variety of communicative traces.

Eva BoxenbaumPSL Research University – MINES ParisTech, Paris, France; Copenhagen Business School, Denmark
Mélodie CartelGrenoble Ecole de Management, France
Sylvain ColomberoGrenoble Ecole de Management, France
Thibault DaudigeosGrenoble Ecole de Management, France
Micki EisenmanThe Hebrew University of Jerusalem, Israel
Markus A. HöllererWU Vienna University of Economics and Business, Austria; UNSW Sydney Business School, Australia
Gazi IslamGrenoble Ecole de Management, France; Insper Institute of Education and Research, Sao Paulo, Brazil
Dennis JancsaryWU Vienna University of Economics and Business, Austria
Felippe M. De Medeiros OliveiraInsper Institute of Education and Research, Sao Paulo, Brazil
Renate E. MeyerWU Vienna University of Economics and Business, Austria; Copenhagen Business School, Denmark
Raissa PershinaUniversity of Oslo, Norway
Birthe SoppeUniversity of Oslo, Norway
Maria Laura ToraldoUniversità della Svizzera italiana (USI), Lugano, Switzerland
Wenyao (Will) ZhaoLakehead University, Ontario, Canada
Tammar B. ZilberThe Hebrew University of Jerusalem, Israel