Chapter 9: Shock and Offence Online: The Role of Emotion in Participant Absent Research

Purpose – Drawing on a study of data extracts ‘mined’ from the Internet without interaction with the author, this chapter considers the emotional implications of online ‘participant absent research’. The chapter argues that researchers should reflexively consider the ways in which data collection techniques framed as ‘passive’ actively impact on researchers’ emotional lifeworlds. Consequently, it is important to ensure that researchers are adequately prepared and supported.

Methodology/Approach – The data introduced in this chapter were constructed around a single case study. This example documents an incident where a woman was asked to leave a sports shop in the UK because she was breastfeeding. Not allowing breastfeeding within a business is illegal in the UK, and this case resulted in a protest. The study involved an analysis of user-generated data from an online news site and Twitter.

Findings – Drawing on field notes and conversations with colleagues, the chapter explores the value of reflexivity for successfully managing researchers’ emotional responses to disturbing data during the process of analysis.

Originality/Value – Whilst the role of emotion is often considered as part of ethnographic practice in studies utilising face-to-face encounters, it is underexplored in the online domain. This chapter presents, through a detailed example, a reflective account of the emotion work required in participant absent research, and offers strategies to reflexively manage emotions.