Chapter 12: Conclusion

In this chapter, the editors provide the reader with a summary of this edited book: Advanced Research Methods in Hospitality and Tourism. Within each paragraph, the reader will find a summary of objectives and content of each chapter. The editors aim to assist the reader in summative recall of what has been covered. Recent studies (e.g., Ali et al., 2018; Assaf & Li, 2021; Azer & Alexander, 2020a, 2020b; Boz & Koc, 2021; Rasoolimanesh, Ringle, Sarstedt, & Olya, 2021; Usakli & Kucukergin, 2018; Yang, Park, & Hu, 2018) have highlighted the importance of providing advanced research methods for hospitality and tourism scholars. To address these needs, this book covered updated and proven research methods with application in such topics as (1) mixed-method research, (2) scale development and evaluation, 3) psychophysiological tools of research, (4) text mining, (5) using archival material in research, and (6) analysis of social media, among others. While Chapter 1 explains the main purposes for publishing this book, each subsequent chapter focused on a specific research topic and provided recommendations and guidelines. Chapter 1 of this edited book is written by the editors. They explained the main purposes for publishing this book.