Sustainable International Business Models in a Digitally Transforming World

Business models are constantly innovating to adopt international trends. Business models are shifting toward sustainable practices to meet expectations and standards and keep on with the rest of the competitors in their industries. Recently, sustainability took a greater emphasis, and this chapter seeks to describe the main sustainability initiatives generated in international markets. Through a qualitative study made of secondary sources, strategies aligned to different sustainability initiatives are shown. Interestingly, adopting technology, digital transformation, and blockchain can enhance sustainable development.