Chapter 3: Snowball Sampling and Sample Selection in a Social Network

This chapter studies a snowball sampling method for social networks with endogenous peer selection. Snowball sampling is a sampling design which preserves the dependence structure of the network. It sequentially collects the information of vertices linked to the vertices collected in the previous iteration. The snowball samples suffer from a sample selection problem because of the endogenous peer selection. The author proposes a new estimation method that uses the relationship between samples in different iterations to correct selection. The author uses the snowball samples collected from Facebook to estimate the proportion of users who support the Umbrella Movement in Hong Kong.