Chapter 5: Asymmetric Idealization and the Market Process

Suppose you are deciding between two locations for your next vacation: Beach and Forest. In trying to decide which to choose, you think about what such trips might be like. You imagine yourself at Beach. It is beautiful and sunny outside as you lie in the sand with a good book, stopping only to dip your toes in the water. Now you imagine yourself at Forest. It is dark and rainy out. You cannot take your planned hikes or fishing excursions; you spend all day pent up in the cabin. After such deliberation, Beach is clearly the right answer for your next trip.