How can we help poor people to earn more from their knowledge – rather than from their sweat and their muscle? This chapter is about promoting the innovation, knowledge, and creative skills of poor people in poor countries – and particularly about improving the earnings of poor people from such knowledge and skills. My principal message is that a lot is being done in this regard. On the whole, this useful work is a matter of straightforward application of familiar legal and commercial instruments and skills such as copyrights, trademarks, and patents. This does not mean that it is easy, however.

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