Advances in Hospitality and Leisure (AHL), a peer-review journal, aims to promote seminal and innovative research outputs pertaining to hospitality, leisure, tourism, and lifestyle. Specifically, the journal will encourage researchers to investigate new research issues and problems that are critical but have been largely ignored while providing a forum that will disseminate singular thoughts advancing empirical undertakings both theoretically and methodologically.

This 10th issue includes 10 full papers. As for data exploration, nine studies use either quantitative or qualitative method to collect empirical data and one is a conceptual paper. The contributors to the present issue come from nine nations/regions entailing Australia, China, Germany, The Netherlands, Norway, South Korea, Singapore, Taiwan, and the United States.

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