“For the first time in history,” the Economist proclaimed in 2009, “more than half the world is middle-class – thanks to rapid growth in emerging countries.” Unquestionably, a new middle class has become a visible global presence, changing the urban landscape in countries as different as China, Egypt, and India. From Beijing to Johannesburg, societies where a small elite was once surrounded by rural poverty have been transformed, as educated urban citizens walk through shopping malls holding their ubiquitous cell phones.

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