Research in Consumer Behavior
Research in Consumer Behavior
Emerald Group Publishing Limited
Volume
14
ISBN electronic:
978-1-78190-023-9
ISBN print:
978-1-78190-022-2
Series ISSN:
0885-2111
Publication date:
2012
Book Chapter
Broader, Closer, Sweeter: First CCT Presidential Address
John F. Sherry
© Emerald Group Publishing Limited
2012
-
Published:2012
Citation
John F. Sherry, 2012. "Broader, Closer, Sweeter: First CCT Presidential Address", Research in Consumer Behavior, Russell W. Belk, Søren Askegaard, Linda Scott
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© Emerald Group Publishing Limited
2012
This “paper” is a rough transcription of the Presidential Address delivered at the Oxford CCT conference on August 18, 2012. I have attempted to retain the conversational style and informal structure of the original speech, but have added some connective transitions to render the talk more legible. I examine some key strengths and prospects for the field of CCT, and some challenges to be faced by its professional organization. The address is my effort to congratulate the membership, and exhort it to ever greater achievement in the coming years.
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