Book cover for Managing Product Innovation
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Advances in Business Marketing and Purchasing
Managing Product Innovation
Edited by
Arch G. Woodside
Arch G. Woodside
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Author and Other Information
Emerald Group Publishing Limited
Volume
13
DOI:
https://doi.org/10.1016/S1069-0964(2005)13
ISBN electronic:
978-1-84950-311-2
ISBN print:
978-0-76231-159-0
Series ISSN:
1069-0964
Publication date:
2005
Book Chapter

LIFE CYCLE PERSPECTIVE IN THE MEASUREMENT OF NEW PRODUCT DEVELOPMENT PERFORMANCE

By
Petri Suomala
Petri Suomala
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Author and Other Information
Petri Suomala
© Emerald Group Publishing Limited
2004
Doi:
https://doi.org/10.1016/S1069-0964(04)13004-4
  • Published:
    2005
© Emerald Group Publishing Limited
2004

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is one of the means that can be employed in the pursuit of effectiveness.

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