Chapter 1: Introduction

The impetus for this book stems from a recent growth in cultural value research that challenges the predominant approaches to its definition and measurement.¹ Certainly, there has been a level of frustration relating to a reliance on the quantitative measurement of value in the arts and cultural sector by governments and other stakeholders, with qualitative insight being either dismissed or moved to the periphery in decision-making and policy formulation. This book does not seek to denigrate other work in the field, but rather to promote alternative ways of thinking about cultural value, its measurement and how qualitative insights can benefit stakeholder engagement in the sector. In so doing, the book provides a forum for researchers around the world interested in strengthening our understanding of cultural value and to celebrate the vital role the arts and cultural sectors have in society. We see this as even more crucial as we work towards a post-COVID-19 world.