Chapter 8: On How to Leverage Green Technologies for Sustainability Performance in the Tourism Sector

This study draws on the natural resource-based view to analyze the effects of technologies, managerial commitment, and firm strategy on sustainability performance, in terms of both environmental and social profits. It also examines how the effect of green technologies on sustainability performance can be triggered by a managerial commitment to sustainability issues, and by the adoption of a prospector strategy. Multiple linear regression was used to test research hypotheses on a sample of 426 Spanish tourism firms. The results provide important insights into the importance of the adoption of explorer strategies fostering the strategic exploitation of green technologies to obtain new efficient processes, organizational procedures, and products. This research also shows the contingent moderating effect that managerial commitment exerts on the strategic implementation of green technologies for sustainability performance.