From culture and behavior to culture and self-deception

For most of my career I studied the relationship between culture and psychological process, and the implication of such relationships for managerial and other behaviors. That has certainly become an important research area. Since I published my Individualism and Collectivism book (Triandis, 1995), for instance, this topic has become important in the social sciences. For example, the Kitayama and Cohen's (2007) Handbook of Cultural Psychology has many chapters that use some of that work. I assume that the Academy has honored me for that work.