The past, present and future of managing distance: stakeholders and development

This paper explores whether and what kind of distance can be considered a relevant factor for managers of multinational enterprises (MNEs). In the so-called era of globalization, traditional measures such as geographical, cultural or psychic distance have become less relevant or surrounded by growing ambiguity. Instead, institutional distance, governance or administrative distance have been introduced as variables in understanding success or failure of MNEs. Relative institutional distance, thereby, proves more important than absolute distance. This paper argues that further advances in international management studies critically depend on whether it is possible to, first, move the study of internationalization from ‘factors’ to ‘actors’ and, secondly, add societal relevance to managerial relevance. Now and in the future, therefore, two final dimensions of distance are increasingly relevant: stakeholder distance and normative/development distance.