Chapter 3: Global Strategic Analysis and Multi-level Institutional Change

Strategic analysis in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. Such analysis involves multiple levels: the global order, the global industry, individual countries, the firm (and its ecosystems), and specific activities within the firm. The international business (IB) field, during these three decades, has developed useful analytical frameworks for each of these levels, but integrating them across these levels has often been a challenge. The key integrating concept is value: how is value created, captured, and delivered. As the IB environment becomes more volatile and unpredictable, the importance of identifying and integrating useful frameworks for conducting global strategic analysis is even greater.