DISENTANGLING COLLECTIVE IDENTITIES

I argue that while group and organizational identity research is gaining in popularity, there has not been sufficient attention paid to explicating what identity refers to at the level of the collective. The goal of this chapter is to ‘disentangle’ various issues associated with the concept of collective identity. To meet this goal, I pose questions that scholars should consider when engaging in identity-related research. I begin by asking, “Is it identity?” Here, I address the characteristics that are central to identity, and that differentiate it from similar constructs (e.g. culture). I then ask, “Is it collective identity?” Here, I address issues of levels of analysis, identity locus and origin, as well as how identity comes to be shared in the collective via socialization and media. I conclude by discussing how identity research can be enhanced by more carefully considering these fundamental questions, and suggest some terms that scholars can employ to make their identity-related assumptions and arguments clearer and more precise.