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Advances in International Marketing
International Marketing in the Fast Changing World
Author and Other Information
Emerald Group Publishing Limited
Volume
26
DOI:
https://doi.org/10.1108/S1474-7979201526
ISBN electronic:
978-1-78560-232-0
ISBN print:
978-1-78560-233-7
Series ISSN:
1474-7979
Publication date:
2015
Book Chapter

International Marketing in the Fast Changing World

By
Barbara Stöttinger;
Barbara Stöttinger
Vienna University of Economics and Business, Austria
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Bodo B. Schlegelmilch;
Bodo B. Schlegelmilch
Vienna University of Economics and Business, Austria
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Shaoming Zou
Shaoming Zou
University of Missouri – Columbia, USA
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Author and Other Information
Barbara Stöttinger
Vienna University of Economics and Business, Austria
Bodo B. Schlegelmilch
Vienna University of Economics and Business, Austria
Shaoming Zou
University of Missouri – Columbia, USA
Copyright © 2015 Emerald Group Publishing Limited
2015
Emerald Group Publishing Limited
Doi:
https://doi.org/10.1108/S1474-797920150000026019
  • Published:
    2015

United Kingdom – North America – Japan – India – Malaysia – China

Copyright © 2015 Emerald Group Publishing Limited
2015
Emerald Group Publishing Limited
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