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Advances in International Management
Product and Market Development for Subsistence Marketplaces
Edited by
José Antonio Rosa
José Antonio Rosa
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Madhubalan Viswanathan
Madhubalan Viswanathan
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Author and Other Information
Emerald Group Publishing Limited
Volume
20
DOI:
https://doi.org/10.1016/S1571-5027(2007)20
ISBN electronic:
978-1-84950-477-5
ISBN print:
978-0-76231-396-9
Series ISSN:
1571-5027
Publication date:
2007
Book Chapter
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