Acknowledgments

We are grateful to the estate owners, who allowed us to use the photographs of their labels and bottles. We also thank the editors, Markus Höllerer, Thibault Daudigeos, and Dennis Jancsary, an anonymous reviewer, Ida Berger, Bernard Forgues, Ann Langley, Liane Lefsrud, Renate Meyer, Davide Ravasi, Tal Simons, and the participants at the 2016 Multimodality workshop at CBS in Copenhagen and the 2017 NIW workshop at Hebrew University in Jerusalem for their valuable comments. We are grateful to Eloise Germain for her research assistance.