Maximizing Social Proximity in Market Relations: The Networks of Nigerian Immigrant Business Owners in New York City

This chapter highlights the agency of Nigerian immigrant business owners in constructing their business-related social networks. Literature on immigrant business owners emphasizes their social network embeddedness as a key explanatory factor in their economic integration. I show here ways in which members of one immigrant group purposely shape these networks into the most advantageous form: impersonal/socially distant suppliers, personal/socially close employees, and impersonal/socially distant customers.

Data for the chapter come from 36 semistructured qualitative interviews conducted in New York City with Nigerian small business owners and participant observation in their businesses.

Nigerian immigrant business owners in New York tend over time to shift from business networks of primarily Nigerian or other socially close suppliers, employees, and customers, to networks of mainly socially close employees, and socially distant suppliers and customers.

The chapter’s concern is limited to Nigerian immigrant business owners in New York City. Others in other places may behave differently.

The literature on immigrant business owners is dominated by Asian and Latin American examples while this chapter features the experiences of Nigerian immigrants. It also presents a group that does not fit the widely accepted disadvantage hypothesis of immigrant self-employment. Finally, where many studies treat social networks as static structures, this chapter emphasizes the agency of immigrants in altering the composition of their networks to maximize their position in it.