Purpose – This chapter examines the potential of qualitative comparative analysis (QCA) for strategy research.

Methodology/approach – We introduce the set-theoretic framework of QCA and provide an overview of recent methodological developments.

Findings – We utilize a variety of examples relevant to strategy research to illustrate the action steps and key concepts involved in conducting a QCA study.

Originality/value of paper – We develop examples from core research areas in strategic management to illustrate QCA's potential for examining issues of causality and diversity in strategy research, and in settings involving medium-N samples. We conclude by emphasizing that QCA offers an alternative mode of inquiry to open and redirect important lines of strategy research.

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