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Advances in International Marketing
Reassesing the Internationalization of the Firm
Edited by
Catherine N. Axinn
Catherine N. Axinn
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Paul Matthyssens
Paul Matthyssens
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Author and Other Information
Emerald Group Publishing Limited
Volume
11
DOI:
https://doi.org/10.1016/S1474-7979(2001)11
ISBN electronic:
978-1-84950-110-1
ISBN print:
978-0-76230-795-1
Series ISSN:
1474-7979
Publication date:
2001
Book Chapter
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