Chapter 10: To be One of us, you have to Feel like one of us: How Leaders’ Expressed Emotions Influence Followers’ Perceptions of Leader Self-Sacrifice Intentions and Effectiveness in a Crisis Situation

Displaying appropriate emotions enhances followers’ perceptions toward a leader. The present study examined the moderating effect of leader group-prototypicality on the relationship between leader’s emotion appropriateness and followers’ perceptions toward the leader (i.e., self-sacrifice intentions and effectiveness). Based on a set of 366 Malaysian students’ experimental survey responses, leader group-prototypicality emerged as a significant moderator. Specifically, the effect of leader’s emotion appropriateness was stronger for group-prototypical leaders than non-group-prototypical leaders. Hence, to enhance their perceived effectiveness, leaders should portray appropriate emotions and ensure that they are viewed as representative by their followers.