Book cover for Research Methodology in Strategy and Management
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Research Methodology in Strategy and Management
Research Methodology in Strategy and Management
Edited by
David J. Ketchen
David J. Ketchen
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Donald D. Bergh
Donald D. Bergh
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Author and Other Information
Emerald Group Publishing Limited
Volume
4
DOI:
https://doi.org/10.1016/S1479-8387(2007)4
ISBN electronic:
978-1-84950-480-5
ISBN print:
978-0-76231-404-1
Series ISSN:
1479-8387
Publication date:
2007
Book Chapter

Using Policy Capturing to Understand Strategic Decisions – Concepts and a Mergers and Acquisitions Application

By
Amy L. Pablo
Amy L. Pablo
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Author and Other Information
Amy L. Pablo
© Emerald Group Publishing Limited
2007
Doi:
https://doi.org/10.1016/S1479-8387(07)04011-8
  • Published:
    2007
© Emerald Group Publishing Limited
2007

This chapter outlines purpose, procedure, benefits and limitations of the policy capturing methodology. It further presents an example of use of the methodology.

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