Chapter 4: Unlocking Changes in Tourism: Children as Future Sustainable Leaders

Tourist decision-making has served as a valuable source in shaping management strategies and firm development by the tourism and hospitality industry. The influence of children on sustainable leadership is becoming increasingly important for service industries. However, little research has been dedicated to the role that children play in the sustainability of the tourism industry. The aim of this chapter is to understand the roles of children promotion of sustainability leadership. The chapter provides insight into the role of children on sustainability management and assesses their perceptions of environmental sustainability. A total of 346 questionnaires were collected. The results indicate that children may influence sustainable leadership management by the roles as thinkers, actioners and transformers of tourist destinations. Relevant management and marketing implications were discussed, and the results provide a perspective about planning and development to increase tourist satisfaction. The research shows that children have great potential for future sustainability management of the tourism industry.