Book cover for Michigan State University Contributions to International Business and Innovation
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Advances in International Marketing
Michigan State University Contributions to International Business and Innovation
Edited by
S. Tamer Cavusgil
S. Tamer Cavusgil
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Author and Other Information
Emerald Group Publishing Limited
Volume
19
DOI:
https://doi.org/10.1108/S1474-7979(2008)19
ISBN electronic:
978-1-84855-441-2
ISBN print:
978-1-84855-440-5
Series ISSN:
1474-7979
Publication date:
2008
Book Chapter

Preface

By
S. Tamer Cavusgil
S. Tamer Cavusgil
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This Site
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Author and Other Information
S. Tamer Cavusgil
© Emerald Group Publishing Limited
2008
Doi:
https://doi.org/10.1108/S1474-7979(2009)0000019003
  • Published:
    2008
© Emerald Group Publishing Limited
2008

This volume of the Advances in International Marketing is quite unique. It features chapters written by doctoral graduates of Michigan State University (MSU)'s marketing department. It also represents a culmination of my 21 years of service to MSU. This tenure has truly been a special journey full of satisfaction and gratification.

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