Chapter 8: Rediscovering the Macrofoundations of Institutions: Reflections on the Language of Institutional Theory

In this reflective piece, the author engages with several themes that are oriented to the past, present, and future of institutional theory, to offer fresh insights for the next generation of theorizing. The author looks backward, tracing prevailing assumptions by investigating the language of theorization over the last eight decades, focusing on the frequency of use of nouns, adjectives, and verbs. What the author finds is a continuing emphasis on relatively static views of institutions and their permanence, indicated by the abundant use of nouns, but a relative neglect of more dynamic processes of institutionalization, reflected in verbs. Leveraging these observations, the author looks ahead, to identify fertile areas for theorization, including a consideration of the antithesis and/or synthesis between relating macrofoundations and microfoundations as antithesis or synthesis; examining the characteristics of institutional fields as contingencies of institutionization; and exploring the language of institutional theorization.