Chapter 4: Green Practice Implementation Among SME's Logistic in Malaysia: A Conceptual Research Model of Determinants, Outcome, and Opportunities for Future Research

In 2020, the logistics market in Malaysia was valued at USD 37.60 billion, and it is projected to grow to more than USD 55.0 billion by 2026 at a compound annual growth rate (CAGR) of more than 4%. However, more information is needed about the impact of green logistic practice determinants by the local SMEs on the market share. This study serves as a focal point by examining the factors involved by offering a conceptual framework of determinants and their potential outcomes. This study contributes by demonstrating a conceptual, theoretical framework derived from the synthesis of two theory such as the Resource-Based View theory and the Diffusion of Innovation Theory. At the same time, it offers a holistic approach with an in-depth understanding of the Technological and Organizational factors of SMEs. The relationship between the implementation of green practices and organizational performance is also explored.